The general session was pretty good. Lots of incredible stuff, but of course not enough ColdFusion for my taste. It seemed to me that the crowd was just patiently waiting for the 'interesting' stuff (i.e. ColdFusion) to happen. Or maybe it was just me. Stephen Elop, our new COO, did a great job at the opening. Kevin Lynch talked a lot about the various types (5) of Rich Internet Applications that Macromedia sees emerging, and showed multiple demos of each.
Tim and Ben did a good job of showing just a little bit of the Blackstone stuff in the 20 minutes they were given. The crowd seemed to perk up during this, and Ben made sure we all knew when we were supposed to respond to the things he said.
The sneak peak of the next generation Flash player (Maelstrom) came at the very end and the performance improvements did demo very nicely. This stuff doesn't rock my world, but there seemed to be some excitement in the room.
Putting on my CF customer hat, it was a mildly interesting general session, but there was tons of Flash (duh) and probably not enough CF. But it did a good job of showing our customers some of the things Macromedia is focused on moving forward